Build your own plan

Build your own plan.

Pick exactly what you need. You'll see an estimated price as you go, and I'll check everything before you pay anything.

Shaun Strom

Step 1 of 4

What do you need help with?

Pick as many as you like. It only decides which services open first; everything stays available.
Start from a package instead

Add a package as one line, then add pieces on top if you like.

Reputation Audit

  • Reputation Snapshot

    $59 one-time

    • Review of Google page one for your business or name
    • Reviews check across Google, Yelp and Trustpilot (rating, volume, unanswered reviews)
    • Google Business Profile completeness check (businesses)
  • Reputation + AI Check

    $99 one-time

    • Everything in Snapshot
    • What 3 AI assistants say about you (ChatGPT, Gemini, Perplexity), with errors flagged
    • Side-by-side comparison with 1 competitor
  • Full Reputation Audit

    $179 one-time

    • Everything in Reputation + AI Check
    • 5 AI assistants checked
    • Comparison with 3 competitors

Consulting

  • Deep Dive

    $249 one-time

    • I review your Google profile, reviews and social profiles before we talk
    • A 90-minute video call
    • A written action plan in priority order, within 2 business days of the call
  • Session Pack

    $399 one-time

    • Three 60-minute video calls, used within 90 days of your start date
    • A written recap with next steps after each call
    • Message me in your portal between calls
  • Monthly Advisor

    $349 a month

    • Two 60-minute video calls a month
    • Messages answered within 1 business day
    • I check your new reviews and social activity before each call

Google Business Profile Optimization

  • Profile Tune-Up

    $65 one-time

    • Full profile audit
    • Optimized business description
    • Primary and secondary categories reviewed and corrected
  • Local Boost

    $125 one-time

    • Everything in Profile Tune-Up
    • Local keyword research
    • 10 optimized photos uploaded
  • Complete Setup

    $250 one-time

    • Everything in Local Boost
    • Q&A section seeded with real customer questions
    • Products or services listing built out

Branded Profiles & Personal Branding

  • Starter Presence

    $130 one-time

    • 10 branded, SEO-optimized profiles (e.g. LinkedIn, Medium, Crunchbase, About.me, Linktree, Pinterest)
    • Matching bios and images on every profile
    • Handover sheet with every link and login
  • Strong Presence

    $300 one-time

    • 20 branded profiles
    • 1 SEO article published on a site you own
    • Full handover sheet
  • Full Presence

    $600 one-time

    • 30 branded profiles
    • 3 SEO articles
    • 30-day search results check-in with a short report

LinkedIn Profile Makeover

  • Profile Refresh

    $149 one-time

    • Keyword research for your target role or clients
    • New headline (3 options)
    • Rewritten About section
  • Full Makeover

    $279 one-time

    • Everything in Profile Refresh
    • Experience rewritten for your 3 most recent roles
    • Skills section reordered for search
  • Executive Profile

    $449 one-time

    • Everything in Full Makeover
    • Full experience section rewritten
    • Recommendation request templates

Review Reply Catch-Up

  • Quick Catch-Up

    $59 one-time

    • Up to 25 replies
    • Google or Yelp
    • Written in your brand voice
  • Full Catch-Up

    $99 one-time

    • Up to 50 replies
    • Google, Yelp and Trustpilot
    • Short tone guide for future replies
  • Reputation Reset

    $179 one-time

    • Up to 100 replies
    • Any review platform
    • 10 reusable reply templates

Review Response Management

  • Starter

    $149 a month

    • Up to 20 replies per month
    • 2 platforms
    • Replies within 48 hours (business days)
  • Growth

    $279 a month

    • Up to 50 replies per month
    • 3 platforms
    • Replies within 24 hours (business days)
  • Pro

    $449 a month

    • Up to 100 replies per month
    • Up to 5 platforms
    • Replies within 24 hours, 7 days a week

Review Generation System

  • Starter System

    $199 one-time

    • Direct review links and QR codes for your platforms
    • Post-visit email and text request templates (3 versions each)
    • Simple 1-page playbook: when and how to ask
  • Growth System

    $349 one-time

    • Everything in Starter
    • Printable counter card and receipt insert design
    • Front-desk and staff script
  • Complete System

    $549 one-time

    • Everything in Growth
    • Automated requests set up in a tool you already use (e.g. Square, Shopify, Google Workspace)
    • Reply templates for new reviews

BBB & Complaint Resolution

  • Starter

    $349 a month

    • Up to 10 complaints per month
    • Response within the BBB deadline
    • Case tracker with status for every complaint
  • Growth

    $649 a month

    • Up to 30 complaints per month
    • Coordination with your support team on resolutions
    • Weekly status report
  • Scale

    $999 a month

    • Up to 60 complaints per month
    • Everything in Growth
    • Escalation playbook and response templates for your team

Social Media Strategy & Content Calendar

  • Starter Plan

    $60 one-time

    • 1 platform
    • Quick profile audit
    • 2-week content calendar
  • Growth Plan

    $150 one-time

    • 2 platforms
    • Audit and written strategy doc
    • 30-day content calendar
  • Full Strategy

    $300 one-time

    • 3 platforms
    • Everything in Growth Plan
    • Competitor review

Social Media Management

  • Essentials

    $549 a month

    • 1 platform
    • 12 posts per month (graphics, carousels and captions)
    • Monthly content calendar for your approval
  • Growth

    $949 a month

    • 2 platforms
    • 20 posts per month, including 4 short videos edited from your footage
    • Reel and video scripts and shot guidance
  • Premium

    $1,499 a month

    • 3 platforms
    • 30 posts per month, including 8 short videos
    • Daily comment and message replies

Bios & Profile Copywriting

  • Quick Bio

    $35 one-time

    • Professional bios for 3 platforms
    • Written for your audience and goals
  • Brand Bio Set

    $75 one-time

    • Bios for 6 platforms, tailored to each
    • Keyword and hashtag research
  • Full Brand Voice

    $150 one-time

    • Bios for 7 platforms
    • Keyword and hashtag research
    • One-page brand tone guide

LinkedIn Ghostwriting

  • Steady

    $449 a month

    • 8 posts per month (about 2 a week)
    • Monthly 30-minute interview call
    • Posts delivered in a shared doc for approval
  • Visible

    $649 a month

    • 12 posts per month (about 3 a week)
    • Monthly interview call
    • 1 carousel or document post per month
  • Authority

    $849 a month

    • 12 posts per month
    • 1 long-form LinkedIn article per month
    • Comment strategy: a weekly list of posts to engage with and suggested comments

Brand Protection for Online Sellers

  • One-Time Sweep

    $249 one-time

    • Search of Amazon, eBay and Etsy for your brand and top products
    • Report of every suspected infringing listing with evidence
    • Up to 25 takedown reports filed through official channels
  • Monitor

    $299 a month

    • 1 marketplace
    • Weekly sweeps
    • Takedown reports filed as found
  • Protect

    $549 a month

    • Up to 3 marketplaces
    • Twice-weekly sweeps
    • Takedown reports filed as found

Bundles

  • Local Launch Bundle

    $549 one-time

    • Google Business Profile Optimization: Complete Setup
    • Review Generation System: Growth System
    • Review Reply Catch-Up: Quick Catch-Up
  • Personal Brand Bundle

    $549 one-time

    • LinkedIn Profile Makeover: Full Makeover
    • Bios & Profile Copywriting: Brand Bio Set
    • Branded Profiles & Personal Branding: Strong Presence

Step 2 of 4

Pick your pieces

Add as much or as little as you like. The estimate updates as you go.

Reputation Audit Find out what Google, reviews and AI assistants say about you, and what to fix first.

Core reputation check

I check Google page one, your reviews and your Google profile, then send you a 5-point fix list in priority order.

$59 per audit

AI assistant check

I ask an AI assistant what it says about your business and flag anything it gets wrong.

$12 per assistant

Competitor comparison

I compare you side by side with a competitor you choose.

$15 per competitor

Recorded video walkthrough

I record a video walkthrough of what I found, so you can watch it when it suits you.

$40 per video

30-day action plan

I write a 30-day action plan: what to do each week, in order.

$30 per plan

Google Business Profile Optimization Get found on Google Maps and chosen over the business down the street.

Google profile core setup

I audit your Google profile and set up the description, categories, services and hours properly.

$65 per profile

Local keyword research

I find the words local customers use to search for a business like yours.

$25 per set

Optimized photo uploaded

I size, name and upload one of your photos to your Google profile.

$3 per photo

minimum 5

Google post written and published

I write and publish a Google post for your profile, with a photo and a clear call to action.

$8 per post

Q&A seeded with real customer questions

I seed your profile's Q&A with the questions customers really ask, answered.

$30 per set

Products or services listing built out

I build out your products or services on your profile, each with a description.

$40 per set

30-day Google post plan

I plan a month of Google posts for you to publish, one idea per post.

$35 per plan

Branded Profiles & Personal Branding Profiles that rank for your name, so the first page of Google tells your story.

Branded profile with matching bio and image

I create one profile under your email, with a bio and image that match the rest.

$12 per profile

minimum 5

SEO article published on a site you own

I write and publish an SEO article about you on a site you own.

$60 per article

30-day search results check-in report

I check your search results after 30 days and send you a short report.

$40 per report

LinkedIn Profile Makeover A LinkedIn profile that gets you found by recruiters, clients and partners.

LinkedIn keyword research

I find the words recruiters and clients search for in your field.

$30 per set

Headline, three options

I write three headline options for you to choose from.

$25 per set

About section rewrite

I rewrite your About section in your voice.

$50 per section

Banner text and featured-section suggestions

I write your banner text and suggest what goes in your Featured section.

$20 per set

Experience rewrite

I rewrite one role in your Experience section.

$35 per role

Skills reordered for search

I reorder your skills so the right ones show first in search.

$15 per set

Custom banner design

I design a custom banner image for your profile.

$45 per design

Recommendation request templates

I write messages you can send to ask colleagues and clients for recommendations.

$20 per set

Ready-to-post launch post

I write a post announcing your refreshed profile, ready to publish.

$25 per post

Review Reply Catch-Up Every unanswered review answered, calmly and professionally, ready to post.

Review reply in your voice

I write a reply to one of your existing reviews in your voice, ready to post.

$2.40 per reply$2.40 each, $2.00 each from 26, $1.80 each from 51

minimum 10

Short tone guide

I write a short guide to your voice so future replies sound like you.

$25 per guide

10 reusable reply templates

I write ten reply templates you can adapt for the reviews that come in next.

$40 per set

Review Response Management Every new review answered within 24 to 48 hours, so you never have to think about it.

Review monitoring and replies

Monthly

I watch for new reviews on one platform and reply to them in your voice.

$35 per platform a month

Which platforms?

Review replies

Monthly

A reply to one new review, written in your voice; the number you pick is your monthly limit.

$3.50 per reply a month

20 review replies a month. If you go over, extra review replies are $3 each, and only if you OK them.

minimum 10

Faster replies: within 24 hours

Monthly

I reply within 24 hours on business days.

$40 per upgrade a month

7-day coverage

Monthly

I cover your reviews seven days a week.

$90 per upgrade a month

Monthly sentiment report

Monthly

I send you a monthly report on what your reviews are saying.

$30 per report a month

Review Generation System A simple system that gets your happy customers to actually leave reviews.

Email and text request templates

I write three email and three text templates for asking every customer for a review.

$70 per set

One-page playbook

I put when and how to ask for reviews on one page your team can follow.

$50 per playbook

Counter card and receipt insert design

I design a counter card and a receipt insert with your QR code.

$75 per set

Front-desk and staff script

I write the words your front desk and staff can use to ask every customer.

$50 per script

Automated requests set up in an existing tool

I set up automatic review requests in a tool you already use.

$150 per setup

Reply templates for new reviews

I write reply templates for the new reviews as they come in.

$40 per set

30-day check-in with results report

I check in after 30 days and send you a report with the real numbers.

$40 per report

BBB & Complaint Resolution Every BBB complaint answered on time, resolved fairly and documented.

Escalation playbook

I write a step-by-step playbook for when a complaint escalates.

$120 per playbook

BBB complaints handled

Monthly

I handle one BBB complaint within the deadline; the number you pick is your monthly limit.

$30 per case a month

10 BBB cases a month. If you go over, extra BBB cases are $25 each, and only if you OK them.

Case tracker and monthly summary

Monthly

I track every case and send you a monthly summary.

$60 per set a month

Weekly status report

Monthly

I send you a weekly status report on every open case.

$40 per report a month

Social Media Strategy & Content Calendar Know exactly what to post, when and why, with a plan you can actually stick to.

Social profile audit

I review one of your social profiles and tell you what to fix.

$20 per platform

Which platforms?

Written strategy document

I write a strategy document: who you're talking to, what to post and why.

$60 per doc

Content calendar, 2 weeks

I plan two weeks of posts, day by day.

$25 per calendar

Content calendar, 30 days

I plan thirty days of posts, day by day.

$45 per calendar

Post idea

I give you a post idea with an angle and a hook.

$3 per idea

minimum 4

Post written with caption

I write a post with its caption, ready for you to publish.

$8 per post

Competitor review

I review a similar account and tell you what you can learn from it.

$40 per review

Hashtag sets and posting schedule

I put together hashtag sets and the best times for you to post.

$30 per set

Social Media Management I plan, write, design, post and reply, so your social runs without you.

Social media management

Monthly

I manage one platform: a content calendar for your approval, scheduling and a monthly report.

$120 per platform a month

Which platforms?

Posts

Monthly

I write and publish a post with a graphic or carousel and its caption.

$30 per post a month

12 posts a month.

minimum 4

Short videos

Monthly

I edit a short video from your footage and publish it.

$60 per video a month

4 short videos a month.

Comment and message replies, weekdays

Monthly

I answer comments and messages on weekdays, on one platform.

$120 per platform a month

Which platforms?

Daily comment and message replies

Monthly

I answer comments and messages every day, on one platform.

$200 per platform a month

Which platforms?

Community engagement

Monthly

I engage with local and niche accounts as your business, to build real connections.

$150 per set a month

Bios & Profile Copywriting On-brand bios for every platform, written for the people you want to reach.

Bio tailored to a platform

I write a bio for one platform, in its length and style.

$12 per bio

Keyword and hashtag research

I research the keywords and hashtags for your bios.

$20 per set

One-page brand tone guide

I write a one-page guide to how your brand sounds.

$50 per guide

LinkedIn Ghostwriting Regular LinkedIn posts in your voice that build trust with the people you want to reach.

LinkedIn posts in your voice

Monthly

I write a LinkedIn post in your voice for your approval.

$45 per post a month

8 LinkedIn posts a month.

minimum 4

Monthly interview call

Monthly

We talk once a month so I can gather your ideas and stories.

$60 per call a month

Long-form LinkedIn article

Monthly

I write a long-form article and publish it on LinkedIn.

$150 per article a month

Weekly comment strategy

Monthly

Each week I tell you who to comment on and what to say.

$100 per set a month

Monthly performance notes

Monthly

I send you monthly notes on what worked and why.

$25 per report a month

Brand Protection for Online Sellers Find and report unauthorized sellers and counterfeit listings on Amazon, eBay and Etsy.

Marketplace sweep with evidence report

I search one marketplace for listings using your brand and send you an evidence report.

$80 per marketplace

Which platforms?

Weekly marketplace sweeps with takedowns

Monthly

I sweep one marketplace every week and file takedown reports for listings that use your brand.

$180 per marketplace a month

Which platforms?

Twice-weekly sweeps upgrade

Monthly

I sweep twice a week instead of once.

$80 per marketplace a month

Which platforms?

Step 3 of 4

Extras

Time with me

Kickoff strategy call (45 minutes)

We start with a 45-minute call to go through your goals and agree what comes first.

$75 per call

Extra consulting time

Extra time with me in 30-minute blocks, booked from your portal whenever you need it.

$60 per 30-minute block

Team review-reply training

A 60-minute live session for up to 10 people on replying to reviews, with the recording and a one-page cheat sheet.

$299 per workshop

The monthly check-in call shows up here once your plan has a monthly piece.

Your budget

Optional. It helps me suggest the best mix if your plan comes in higher.

Step 4 of 4

Your details

When would you like to start? *
Is your business in finance, banking, insurance, healthcare or medical? *

Thanks for considering me. I focus on local businesses, brands, professionals and creators, and I don't take on financial, insurance, healthcare or medical businesses, so I'm not the right fit. A specialist in your industry will serve you better.

Anything you'd like that isn't listed, or anything I should know.

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